We Help Capital Equipment Companies Grow and Compete

Always a Leader, Never a Victim

Want to know a not-so-obvious attribute that will determine if you’re going to be a great product manager or merely a good one?  It’s not your product expertise, your gift for anticipating market inflections, your talent for to telling a great story in PowerPoint(R),...

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Seek Enduring Customer Collaborations

Voice-of-the-Customer is the capital equipment product manager's go-to tool for getting close to customers. The best product managers take this a step further. They develop enduring collaborations that blur the line between their organization and the customers'....

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How to Validate Your Value Model

Value-based strategy affects everything that you do to define, create, market, and sell products. Pricing, sales training, market requirements, market segmentation, competitive positioning, roadmap development, value-based strategy affects them all. But do you know...

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How to Get Off the Sales Support Treadmill

“We don’t have time to do marketing work because we are overwhelmed with sales support,” the marketing team will tell you. You're inclined to believe them. You can see that the majority of the marketing team’s time is consumed with direct, tactical sales support...

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Amazon Bestseller

Get Your Price! by Michael Chase

This indispensable guide will show you how to create superior customer value and get paid for it.


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Like some help?

Michael Chase

Are you ready for the growth and profitability that a value-based strategy can provide?

Ask me about:

  • Speaking
  • Training
  • 1-on-1 coaching
  • Company-wide help
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