Articles

We Help Capital Equipment Companies Grow and Compete

What is Product Management?

Of the items listed below, which do you think is the best indicator of a successful capital equipment company? The best sales team The best manufacturing capability The best customer service The best product Without a doubt, it’s the last one. Great sales,...

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Leader or Victim?

Want to know a not-so-obvious attribute that will determine if you’re going to be a great product manager or merely a good one?  It’s not your product expertise, your gift for anticipating market inflections, your talent for telling a great story in PowerPoint(R), or...

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How to Validate Your Value Model

Value-based strategy affects everything that you do to define, create, market, and sell products. Pricing, sales training, market requirements, market segmentation, competitive positioning, roadmap development, value-based strategy affects them all. But do you know...

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Amazon Bestseller


Get Your Price! by Michael Chase

This indispensable guide will show you how to create superior customer value and get paid for it.

 

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Michael Chase

Are you ready for the growth and profitability that a value-based strategy can provide?

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