We Help Capital Equipment Companies Grow and Compete

Book Excerpt: The Value Metric

Excerpt from Get Your Price!: Value-Based Strategy for Capital Equipment Companies It’s time to turn the concept of value into some hard numbers. In the preceding chapters, you learned three important value-based strategy principles: Capital equipment value is pure...

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My Favorite Value Strategy Books

I've been blogging and writing books about how to implement a value-based strategy in capital equipment companies for more than ten years.  In my writing, I have strived to give you fat-free, how-to approaches to create and capture customer value. I didn't invent the...

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Amazon Bestseller

Get Your Price! by Michael Chase

This indispensable guide will show you how to create superior customer value and get paid for it.


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Like some help?

Michael Chase

Are you ready for the growth and profitability that a value-based strategy can provide?

Ask me about:

  • Speaking
  • Training
  • 1-on-1 coaching
  • Company-wide help
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