Meet the Capital Equipment Product Manager

While it takes a team to design, build, test, and market capital equipment, there is one person that is crucial to producing a winning product. It’s the product manager. Product managers are the individuals responsible for the commercial success of a given product or...

What is Product Management?

Of the items listed below, which do you think is the best indicator of a successful capital equipment company? The best sales team The best manufacturing capability The best customer service The best product Without a doubt, it’s the last one. Great sales,...

Leader or Victim?

Want to know a not-so-obvious attribute that will determine if you’re going to be a great product manager or merely a good one?  It’s not your product expertise, your gift for anticipating market inflections, your talent for telling a great story in PowerPoint(R), or...