5 Market Requirements Document Myths Busted

The Market Requirements Document (MRD) describes a business case for developing a new product and the requirements for that new product that would satisfy the business case. It’s typically written by product managers. It’s presented to management for their approval...

7 Attributes of Great Product Requirements

The Market Requirements Document (MRD) is the product strategy tool for deciding if an organization should pursue a product development project. It’s comprised of the business case for taking action and the product requirements that would satisfy that business case....

3 Things Your MRD Could be Missing

You followed the company process. You detailed every product specification. Your voice-of-the-customer validation confirmed that this is the product that the market needs. Management approved your Market Requirements Document (MRD) unanimously. You were on the path to...