How to Pluck Profit From Product Structure

Congratulations! Management has approved the product plan. It’s time for engineering to start designing. First up – arrange the hierarchy of subassemblies on the yet to be born product’s family tree. Traditionally a capital equipment company’s engineering team...

Executive Presentations: 4 Ways to Fail

You been working on a major new growth initiative for your company. The prospects for success are good. But it’s time to make some big decisions regarding next steps. Up until now, your boss has been providing the C-suite with progress reports. But today, he’s asked...

5 Market Requirements Document Myths Busted

The Market Requirements Document (MRD) describes a business case for developing a new product and the requirements for that new product that would satisfy the business case. It’s typically written by product managers. It’s presented to management for their approval...

7 Attributes of Great Product Requirements

The Market Requirements Document (MRD) is the product strategy tool for deciding if an organization should pursue a product development project. It’s comprised of the business case for taking action and the product requirements that would satisfy that business case....