Value-Based Strategy Coaching

We Help Capital Equipment Companies Grow and Compete

More Customers, Higher Prices, Faster


Perhaps you have read our books and attended our workshops. These experiences combined with what you already knew have given you a pretty good idea of how to implement a value-based strategy. You want to make it work as fast as possible.  You don’t have time for mistakes or do-overs.  You’d like a little help.

One-on-one, value-based-strategy coaching could be the perfect solution for you. We’ll:

  • Help you secure more customers at higher prices faster than if you were to go it alone.
  • Work together to identify and tackle the initiatives that will have the biggest impact on your success.
  • Complete real work and at the same time improve your value-based strategy capability.

We’ll be with you every step of the way. With a one-on-one coaching, you’ll get

  • Direct, one-on-one access to Michael Chase
  • A private account on our on-line coaching portal
  • Regularly scheduled calls to review progress against action plans and commitments
  • Unlimited telephone and email support for any issues where feedback and support are needed
  • Documented action plans and session notes
  • On-line session scheduling
  • Access to our templates, tools, learning resources, articles, and other content to support your goals and accelerate progress

We have helped many marketing leaders pursue a value-based strategy this way and would love an opportunity to work with you.

With Mike’s coaching, I’ve applied value-based pricing to my current portfolio and developed a roadmap that focuses engineering efforts on solutions that drive economic value for our customers.

Since working with Mike and adopting a value-based strategy, we’ve literally added millions of gross margin dollars to our bottom line.

Todd Templeton

Product Marketing Mgr., FEI Company

Let's discuss how we can tailor a program to meet your specific needs.