We Help Capital Equipment Companies Grow and Compete

The Roadmap Six-pack

Product roadmaps represent the steps that you will take to implement your product strategy. They describe where you’re headed and what products will be introduced along the way. They are used to guide and to synchronize your company’s efforts. To be effective, your...

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MRD at Work Case Study

A Tekcess International client had been developing a new piece of process equipment for the semiconductor industry. The technology was novel and had generated a lot of “tire kicking” from prospects. However, after several years of product development and dozens of...

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When to Start and Finish Your MRD

Your product roadmap describes the products that you intend to develop and bring to market over time.  Each product on the roadmap needs a Market Requirements Document (MRD). That MRD needs to be done sufficiently ahead of planned market introduction to allow for...

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Amazon Bestseller

Get Your Price! by Michael Chase

This indispensable guide will show you how to create superior customer value and get paid for it.


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Like some help?

Michael ChaseDid you know I offer one-on-one coaching?

I’ve helped dozens of capital equipment product management and marketing professionals accelerate their careers and secure more customers at higher prices this way.

I’d love an opportunity to help you.


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