Free Capital Equipment Product Management Articles

My Favorite Value Strategy Books

I've been blogging and writing books about how to implement a value-based strategy in capital equipment companies for more than ten years.  In my writing, I have strived to give you fat-free, how-to approaches to create and capture customer value. I didn't invent the...

read more

Book Excerpt: Four Reasons You Need a Value-Based Strategy

You’re motivated to implement a value-based strategy. You want more customers at higher prices and the ensuing commercial success. But have you thought about how a value-based strategy actually makes that happen or why it’s so powerful? Wonder no more. Here are the four primary reasons that you need a value-based strategy:

read more