We Help Capital Equipment Companies Grow and Compete

How to Lead without Authority

CEO’s, presidents, general managers, have a distinct advantage over product managers. The organizations that they lead report to them. As a product manager, you have no such luxury.  Your product team is made up of your functional peers. None of them report to you. ...

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What is Product Management?

Of the items listed below, which do you think is the best indicator of a successful capital equipment company? The best sales team The best manufacturing capability The best customer service The best product Without a doubt, it’s the last one. Great sales,...

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Amazon Bestseller

Get Your Price! by Michael Chase

This indispensable guide will show you how to create superior customer value and get paid for it.


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Like some help?

Michael Chase

Did you know I offer one-on-one coaching?

I’ve helped dozens of capital equipment product management and marketing professionals accelerate their careers and secure more customers at higher prices this way.

I’d love an opportunity to help you.


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