Free Product Management Library Main Page

i

Check Out Our Ultimate Guides

Our in-depth guides provide comprehensive coverage of important product management topics.

l

Subscribe to Our Newsletter

Sign-up for our newsletter, and we’ll let you know when we post new materials.

Browse the Latest Library Additions 

Rate Your Value Selling Capability

“We need to sell value!” is the refrain from your management. They know that your customers are either saving or making a lot of money as a result of buying your products.  Those savings or gains are the value that your product provides. Your management simply...

5 Things Product Managers Do that Drive Engineers Crazy

Product Managers, when you and your counterparts in engineering pull on the oars and row in the same direction, you’re on course to build the right product and build it right. Your relationship with engineering can form the perfect marriage between “What must be done”...

Have You Defined Expected Behaviors?

Organizations need to know how they are expected to behave. When a leader fails to clarify expected behaviors, productivity is going to take a hit. Lack of, or unclear behavior expectations produce an organization where: Members are unable to make decisions on...

8 Signs of Voice of the Customer Malpractice

You’ve been peddling capital equipment for a long time now; long enough to know that he who knows the customer best wins. Nothing could be me more important than discovering a new problem your customer expects to face or getting a heads-up on an unexpected turn on the...

Why You Can’t Sell Value

You’re the go-to guy for specification responses, the most-wanted for customer meetings, and one-stop-shopping for product development status. There’s nothing about the product that you don’t know. Specifications, configurations, history, installed base, cost,...

Lessons From the Ultimate Marketing Campaign

Electing a president in the United States funds the nation’s best marketing minds with two billion dollars to win single sale. It’s the ultimate marketing campaign. For marketing pro’s who practice their craft with somewhat smaller budgets, it is exciting to watch. ...

Is Your Pricing Inside-Out?

The new product’s done! It’s been a long slog. Finally it’s time to start selling it.  You just need to insert one last piece of the puzzle, the price. The boss has given you the gross margin targets. The finance guys have tallied the cost to manufacture. “This...

How to Prevent a Deadly Inflection

You’ve developed the products and the ability to serve your customers well. You’ve got the competition sorted out too. You know where they are strong, where they are weak, and what to do about it. Your reward has been a growing profitable business that has attracted...

The Most Important Strategy Outcome

Strategy is the big decisions senior managers make in response to or in anticipation of changes in the market or competitive environment. Those big decisions require a coordinated, sustained effort to implement. But there are distractions. Daily issues and tactical...