We Help Capital Equipment Companies Grow and Compete
Are you the only game in town? The only company that can meet your customers' most advanced requirements? If yes, then count yourself as one of the lucky few. Enjoy it, but don't relax. It doesn't last forever. High technology capital equipment industries mature...
Disruptive technology introduction is a complex and expensive undertaking especially for capital equipment suppliers. However if executed well, breakthrough results are possible. To improve your chances of success, follow these rules for getting disruptive technology...
Staffing, tradeshows, travel, entertainment, advertising, research reports... You're spending a lot. Sales calls, user groups, datasheets, press releases, applications notes, and PowerPoint galore... There's a lot of marketing activity. But is your Marketing working?...
This indispensable guide will show you how to create superior customer value and get paid for it.
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I’ve helped dozens of capital equipment product management and marketing professionals accelerate their careers and secure more customers at higher prices this way.
I’d love an opportunity to help you.