We Help Capital Equipment Companies Grow and Compete

Getting Disruptive Technology Right

Disruptive technology introduction is a complex and expensive undertaking especially for capital equipment suppliers. However if executed well, breakthrough results are possible. To improve your chances of success, follow these rules for getting disruptive technology...

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A CEO’s Quiz for Marketing

Staffing, tradeshows, travel, entertainment, advertising, research reports... You're spending a lot. Sales calls, user groups, datasheets, press releases, applications notes, and PowerPoint galore... There's a lot of marketing activity. But is your Marketing working?...

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Amazon Bestseller

Get Your Price! by Michael Chase

This indispensable guide will show you how to create superior customer value and get paid for it.


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Like some help?

Michael ChaseDid you know I offer one-on-one coaching?

I’ve helped dozens of capital equipment product management and marketing professionals accelerate their careers and secure more customers at higher prices this way.

I’d love an opportunity to help you.


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