We Help Capital Equipment Companies Grow and Compete

Leader or Victim?

Want to know a not-so-obvious attribute that will determine if you’re going to be a great product manager or merely a good one?  It’s not your product expertise, your gift for anticipating market inflections, your talent for telling a great story in PowerPoint(R), or...

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Upgrades – A Near Perfect Business

Different from the break-fix service business in which customers are paying you to keep the systems running per their original specifications, the upgrades business is one in which they pay you to make the systems they own do more than they were originally capable of...

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Amazon Bestseller

Get Your Price! by Michael Chase

This indispensable guide will show you how to create superior customer value and get paid for it.


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Like some help?

Michael Chase

Are you ready for the growth and profitability that a value-based strategy can provide?

Ask me about:

  • Speaking
  • Training
  • 1-on-1 coaching
  • Company-wide help
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