Free Capital Equipment Product Management Articles

Value is Pure Economics…Well Almost

Capital equipment buyers buy for only one reason. It’s to make a profit.  Nothing else matters. Just look their buying process. They: Verify sellers’ claims Negotiate offers Do the math Select the offer that produces the most profit It’s a pure economic decision. No...

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3 Tips for Organic Growth Success

  Are you… ...In the market share winners’ circle, with no major new customers left to capture ...Stuck  in a mature, declining market segment, or ...Growing, but ready to take on more? A “yes” to any of these means that you need a new growth engine. Acquisitions...

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