We Help Capital Equipment Companies Grow and Compete

What is Product Management?

Of the items listed below, which do you think is the best indicator of a successful capital equipment company? The best sales teamThe best manufacturing capabilityThe best customer serviceThe best product Without a doubt, it’s the last one. Great sales, manufacturing,...

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Leader or Victim?

Want to know a not-so-obvious attribute that will determine if you’re going to be a great product manager or merely a good one?  It’s not your product expertise, your gift for anticipating market inflections, your talent for telling a great story in PowerPoint(R), or...

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Amazon Bestseller

Get Your Price! by Michael Chase

This indispensable guide will show you how to create superior customer value and get paid for it.


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Like some help?

Michael ChaseDid you know I offer one-on-one coaching?

I’ve helped dozens of capital equipment product management and marketing professionals accelerate their careers and secure more customers at higher prices this way.

I’d love an opportunity to help you.


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