Free Capital Equipment Product Management Articles

You Probably Didn’t Lose on Price

Marketing manager: “I’m really upset!” Underling: “Why?” Marketing Manager: “We just lost a $750K order to BadCo over a measly $35K difference in price.” Underling: “Why couldn't we just match their price?” Marketing Manager: “We have a cool feature that enables...

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Have You Outgrown Product Strategy?

Up until now, your CEO and her direct reports have been very involved in detailed product planning. The process for defining products and outwitting competitors was robust and driven right from the top. The strategic question on C-level management’s mind was always...

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Why You Can’t Sell Value

You’re the go-to guy for specification responses, the most-wanted for customer meetings, and one-stop-shopping for product development status. There’s nothing about the product that you don’t know. Specifications, configurations, history, installed base, cost,...

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Lessons From the Ultimate Marketing Campaign

Electing a president in the United States funds the nation’s best marketing minds with two billion dollars to win single sale. It’s the ultimate marketing campaign. For marketing pro’s who practice their craft with somewhat smaller budgets, it is exciting to watch. ...

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