Free Capital Equipment Product Management Articles

How to Ace Your First 100 Days

Congratulations! You're the new General Manager. The CEO decided for you out of a dozen capable candidates. You're just itching to demonstrate just what a brilliant decision that was. The voice in your head is screaming “Let's go fix something!” Not so fast, hot-shot....

read more

Competition’s Grabbed the Lead – What to Do

Out of nowhere your top competitor announces a new product. Its performance is significantly better than yours. Suddenly, you’re way behind. Marketing springs into action and revises the product roadmap to reflect the new competitive environment. It’s no surprise that...

read more

Why Program Managers Fail

Planning, budgeting, scheduling, status checking, action item tracking. Is this how you view your job as a product development program manager? If it is, you’re missing a big part of your job, and you could be on a path to failure. You have a much more important role....

read more

Is Competitive Advantage Sustainable?

A capital equipment company possesses a competitive advantage when it has valuable products that cannot be duplicated by its competitors. You’ve probably experienced moments of competitive advantage only to have it swept away by a copy-cat, new innovation, or change...

read more

Who Owns Growth?

Typically, three situations lead to a call-to-arms to develop new growth options.  They are: You're in an attractive market, but your position could be stronger. Your current markets are not going to satisfy your growth appetite no matter how strong your position is....

read more

What to Do in a Downturn

Capital equipment markets are subject to regular, often violent business cycles. Why this happens is a topic for another day, but there are some key things you can do to make sure your company effectively manages the inevitable downturn. Don't Lose Focus In a...

read more