Is Competitive Advantage Sustainable?

A capital equipment company possesses a competitive advantage when it has valuable products that cannot be duplicated by its competitors. You’ve probably experienced moments of competitive advantage only to have it swept away by a copy-cat, new innovation, or change...

Insane Demands, Rational Responses

Ever been asked to achieve an impossible delivery date? How about cut the budget beyond reason or commit to a specification that isn’t even on the roadmap? Of course, you have. When the boss makes insane demands like these, your first reaction may be to mount a...

Who Owns Growth?

Typically, three situations lead to a call-to-arms to develop new growth options.  They are: You’re in an attractive market, but your position could be stronger. Your current markets are not going to satisfy your growth appetite no matter how strong your...