7 Attributes of Great Product Requirements

That high-quality product requirements in your Market Requirements Document (MRD) are necessary to ensure that engineering produces the intended product is obvious. What’s not so obvious is how to measure product-requirement quality. Without a standard for evaluating...

How to Ensure You Get the Intended Product

You followed the company process. You detailed every product specification. Your voice-of-the-customer validation confirmed that this is the product that the market needs. Management approved your Market Requirements Document (MRD) unanimously. You were on the path to...

The Anatomy of a Capital Equipment MRD

Your product roadmap describes the products that you intend to develop and bring to market over time.  Each product on the roadmap needs a Market Requirements Document (MRD) to define for whom the product exists, what it must do, and how well it must perform to...

Product Management is an Executive Function

Chief executive officer, president, chief operating officer, and general manager are the job titles that you most often associate with the term “executive” in a company. They’re the guys accountable for profit and loss in their companies. They coordinate engineering,...