Free Library Catagory: Market Intelligence

Browse Market Intelligence Resources

How to Get Closer to Your Customers

Customer intimacy requires that you blur the lines between you and your customers. It requires that you share your strategy with your customers, become part of their community, and develop enduring collaborations. It requires that you become so well known to each...

How to Develop Competitive Intelligence

Collecting competitive intelligence is like a scavenger hunt; nuggets of information are hidden everywhere. Your challenge is to go out and find them. But you cannot conduct the hunt as random bursts of effort if you want to develop truly effective competitive...

Voice of the Customer for Capital Equipment Companies

Your new product meets specifications. It was released on time, and it came in under budget. That’s all good news, but will anyone buy it. A well-run development program isn’t enough to ensure a market winner. You have to commit yourself every step of the way to...

Why You Can’t Get VOC Meetings and What to Do

What's your most frequent response to an Amazon product feedback request in your inbox? You delete it. What about when your phone's flashing the caller ID of the dealership where you just purchased your car? You let it go to voicemail. What about the customer survey...

Could a Lack of Customer Intimacy be Lethal?

What if the consequence of superficial customer relationships was more than weak pricing and diminished competitive advantage? What if failure to get close to your customers could obsolete your successful, respected company in an instant? It can. Following is a true...

Why Sales Fails to Get You Competitive Information

“No matter how many times we ask, the sales team never seems to come up with the competitive information that we need. Yet, they’re not shy about banging on us for wimpy marketing materials that fail to address the competitive issues. Why can’t they just help us out?”...

8 Signs of Voice of the Customer Malpractice

You’ve been peddling capital equipment for a long time now; long enough to know that he who knows the customer best wins. Nothing could be me more important than discovering a new problem your customer expects to face or getting a heads-up on an unexpected turn on the...