How to Communicate Your Value: The Ultimate Guide

Value-Based Strategy

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Once you have created valuable products for your target market, it’s time to generate demand and prepare to secure orders at value-based prices. To do that you must communicate your product’s pricing in the context of the value it creates for your customer. This guide will show you you step-by-step how to construct that value message and how to use it.

Table of Contents

1. Four Things You Need to Know about Marketing Value

2. How to Define Your Value Proposition

3. How to Write an Awesome Positioning Statement

4. How to Write a Why-Buy Presentation

5. When and How to Bring up Price

6. Embrace the Tension

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