Product Strategy Development: The Ultimate Guide
Getting ready to launch a product-strategy-development initiative?
Your team needs more than a set of fill-in-the-blank templates. They need a common language and thought process. Your team also likely needs how-to help with critical product-strategy-development topics such as market segmentation and product roadmap construction. This product strategy development guide should help.
Product Strategy Development Process
1. What is Strategy?
2. The 3 Phases of Product Strategy Development
3. The Product Strategy Questions You Must Answer
4. Strategy When You Don’t Have the Time
5. The Most Important Strategy Outcome
Critical How-To Guides
1. Market Strategy Part I: How to Segment
2. Market Strategy Part II: Select Segments and Define the Customer
3. The Roadmap Six-Pack
4. How Effective is Your Platform Strategy?