Product Strategy Development: The Ultimate Guide

Product Strategy

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Getting ready to launch a product-strategy-development initiative?

Your team needs more than a set of fill-in-the-blank templates. They need a common language and thought process. Your team also likely needs how-to help with critical product-strategy-development topics such as market segmentation and product roadmap construction. This product strategy development guide should help.

Table of Contents

1. What is Strategy?

2. The 3 Phases of Product Strategy Development

3. The Product Strategy Questions You Must Answer

4. Strategy When You Don’t Have the Time

5. The Most Important Strategy Outcome

6. Market Strategy Part I: How to Segment

7. Market Strategy Part II: Select Segments and Define the Customer

8. The Roadmap Six-Pack

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