Free Library Catagory: Product Strategy

Browse Product Strategy Resources

The Roadmap Six-pack

Product roadmaps represent the steps that you will take to implement your product strategy. They describe where you’re headed and what products will be introduced along the way. They are used to guide and to synchronize your company’s efforts. To be effective, your...

The 3 Phases of Product Strategy Development

Have you ever run into something like this? The CEO walks into your office. He says, “We need to submit our strategic plan to the board next month. Can you canvas the senior staff and put something together?” Or this: It’s the weekly senior staff meeting, and you just...

How to Develop Competitive Intelligence

Collecting competitive intelligence is like a scavenger hunt; nuggets of information are hidden everywhere. Your challenge is to go out and find them. But you cannot conduct the hunt as random bursts of effort if you want to develop truly effective competitive...

Value is Relative; Define the Competition

It’s time to show your cards.  You’ve got your equipment proposal ready to show the buyer.  You’re prepared to defend the $3M price circled on the second page.  You’ve role-played the scenario several times with the guys back at the office. You’re ready for anything...

Why Sales Fails to Get You Competitive Information

“No matter how many times we ask, the sales team never seems to come up with the competitive information that we need. Yet, they’re not shy about banging on us for wimpy marketing materials that fail to address the competitive issues. Why can’t they just help us out?”...

Competition’s Grabbed the Lead – What to Do

Out of nowhere your top competitor announces a new product. Its performance is significantly better than yours. Suddenly, you’re way behind. Marketing springs into action and revises the product roadmap to reflect the new competitive environment. It’s no surprise that...

Is Competitive Advantage Sustainable?

A capital equipment company possesses a competitive advantage when it has valuable products that cannot be duplicated by its competitors. You’ve probably experienced moments of competitive advantage only to have it swept away by a copy-cat, new innovation, or change...