The Roadmap Six-pack

Product roadmaps represent the steps that you will take to implement your product strategy. They describe where you’re headed and what products will be introduced along the way. They are used to guide and to synchronize your company’s efforts. To be effective, your...

The 3 Phases of Product Strategy Development

Have you ever run into something like this? The CEO walks into your office. He says, “We need to submit our strategic plan to the board next month. Can you canvas the senior staff and put something together?” Or this: It’s the weekly senior staff meeting, and you just...

How to Develop Competitive Intelligence

Collecting competitive intelligence is like a scavenger hunt; nuggets of information are hidden everywhere. Your challenge is to go out and find them. But you cannot conduct the hunt as random bursts of effort if you want to develop truly effective competitive...

Value is Relative; Define the Competition

It’s time to show your cards.  You’ve got your equipment proposal ready to show the buyer.  You’re prepared to defend the $3M price circled on the second page.  You’ve role-played the scenario several times with the guys back at the office. You’re ready for anything...