Free Library Catagory: Product Strategy

Browse Product Strategy Resources

How to Avoid Disconnects with Engineering

One of the critical factors for new product success is engineering involvement in the Market Requirements Document (MRD) development process. Failure to maintain open, active lines of communication between product management and engineering can lead to big disconnects...

Product Management is an Executive Function

Chief executive officer, president, chief operating officer, and general manager are the job titles that you most often associate with the term “executive” in a company. They’re the guys accountable for profit and loss in their companies. They coordinate engineering,...

How to Lead without Authority

CEO’s, presidents, general managers, have a distinct advantage over product managers. The organizations that they lead report to them. As a product manager, you have no such luxury.  Your product team is made up of your functional peers. None of them report to...

How to Manage Product-Line Performance: Part II

“Don’t expect what you don’t inspect.” It’s human nature to put something off until someone asks for it. That “ask” creates a deadline for results and signals that someone is interested and watching. The same principle applies to managing product-line...

How to Manage Product-Line Performance: Part I

In his 1962 book, The Success System That Never Fails, W. Clement Stone wrote, “Don’t expect what you don’t inspect.” It’s still true today.  It’s human nature to put something off until someone asks for it. That “ask” creates a deadline for results and signals...

Meet the Capital Equipment Product Manager

While it takes a team to design, build, test, and market capital equipment, there is one person that is crucial to producing a winning product. It’s the product manager. Product managers are the individuals responsible for the commercial success of a given product or...

Leader or Victim?

Want to know a not-so-obvious attribute that will determine if you’re going to be a great product manager or merely a good one?  It’s not your product expertise, your gift for anticipating market inflections, your talent for telling a great story in PowerPoint(R), or...

How to Solve Product Managers’ Biggest Problem

I had just completed a one-hour seminar titled “Why You Need a Value-Based Strategy.” My talk covered a broad range of value-strategy concepts. Now it was time for my favorite part, the questions and answers session. Hands shot up. I pointed to a gentleman in the...

Too Busy Chopping Wood to Sharpen the Saw? Try this.

You don’t have time for any major capability improvement initiatives.   You’re overloaded. You can’t pull your best people off the front lines.  At the same time, you can’t afford to stagnate. Your competitors get better every day. Investors demand higher and higher...