Fix This Sales Training Problem

“We train them, but it doesn’t seem to do a lot of good. Sales still doesn’t know enough about the product to sell it. So we, the factory experts, have to get directly involved in every sale.” As you might have guessed, that’s the point of view from the factory-expert...

A Better Way to Train Sales

If you asked a salesperson what they really need for product training what do you think they would say? I’ll bet they would not say “We need to know every detail about the product.”  Yet, all too often that’s just what they get. At a typical...