Freakonomics Comes to Capital Equipment

Steven Levitt and Stephen Dubner argue in their book Freakonomics that your real estate agent doesn’t have your best interest at heart. The culprit? The realtor’s incentive structure. Your realtor typically gets paid a flat commission based on the sales price of your...

In Defense of the Salesman

It’s the Monday morning senior staff meeting/ Bad news. That the big order everyone is counting on still hangs in the balance. The VP of Sales, the only staff member not physically present, is on the speakerphone. “The customer feels anybody’s system...