Company-Wide, Value-Based Strategy

We Help Capital Equipment Companies Grow and Compete

Ready to Transform Your Company?


If you answered yes, then it’s time to implement a value-based strategy across your company or business unit. It can be a major undertaking, but you don’t have to tackle it on your own. We can help.

Your journey to implement a value-based strategy will have a broad impact on your approach to product strategy, management, and marketing. Everything you do to define, create, and market products will need to be oriented to create unique customer value and make sure that you get paid for that effort.

A value-based strategy affects how you:

  • Define and manage product strategy
  • Develop market requirements and define products
  • Perform market validation
  • Gather and analyze competitive intelligence
  • Develop new products
  • Set, communicate, and defend pricing
  • Develop sales and marketing content
  • Train your sales force
  • Conduct management reviews

To enjoy the on-going commercial success promised by a value-based strategy, your company or business unit must develop a value-based strategy core competency and adopt the organizational habits to sustain it. That’s where we come in.

We’ll help you:

  • Create a common language for and understanding of value-based strategy across your company
  • Develop value-based strategy competencies
  • Apply value-based strategy to your specific business, customers, and products
  • Design and implement the processes needed to define, implement, and monitor a value-based strategy
  • Develop the organizational habits necessary to sustain a value-based strategy


Over the last four years, we have worked with Mike Chase to implement a value-based strategy. In every single one of those years, our margins improved. Robert Krueger

VP & GM, Semiconductor Business Unit, FEI Company

Ready to explore how I can help you and your company?