Capital Equipment Product Management Capabilities

30 Years of Capital Equipment Experience

You’d like help. But you don’t have time for an outsider to get up to speed on the unique challenges of the capital equipment business. That’s where I come in. With over 30 years of experience defining, creating, and marketing capital equipment products, you get somebody who understands your business and knows how to help.

The speed in which Mike grasped both our business and the task at hand has been unmatched by any other consultant with whom I have worked.
Scott Gish

VP of Marketing, Photronics, Inc.


  • Opportunity analysis and validation
  • Situation and competitive analysis
  • Customer buying criteria and value definition
  • Product strategy and roadmap development
  • Market requirements and product definition
  • Voice of the customer market validation
  • Product roadmap management
  • New product development and introduction
  • Product life cycle management
  • Marketing strategy development and execution
  • Competitive positioning and pricing strategy
  • Sales and marketing tools development
  • Sales force development and training
  • And More 


  • Semiconductor
  • Solid State Lighting
  • Flat Panel Display
  • Solar
  • Industrial
  • Electronics
  • Materials
  • Life Science
  • Photonics
  • Optics
  • Automotive
  • Related Industries 


  • Automation
  • Crystal Growth
  • Deposition
  • Controls
  • Electron Microscopy
  • Etch
  • Epitaxy
  • Ion Implant
  • Lasers
  • Lithography
  • Crystal Growth
  • And More