Free Capital Equipment Product Management Guides
Are you looking for content that shows you how to implement the most critical product management concepts, strategies, and methods? Are you looking for content written specifically for capital equipment product managers? You’ve come to the right place.
Our free online guides show you how to execute a capital equipment product manager’s most important work. They are easy to access, navigate and share. Give them a try.
Master the Essentials
Content from Michael Chase’s latest book, Master the Essentials: A How-to Guide for Capital Equipment Product Managers.
Fundamentals
Value-Based Strategy
Market Intelligence
Product Strategy
Product Marketing
Master the Essentials Source Files
Master the Essentials contains over sixty figures, including several value model examples. You can download the source files for these using the links below. You are free to use and customize these materials to suit your needs.
Go Beyond the Essentials
Market Segmentation
Product Development
