Free Library Catagory: Product Marketing

Lessons From the Ultimate Marketing Campaign

Electing a president in the United States funds the nation’s best marketing minds with two billion dollars to win single sale. It’s the ultimate marketing campaign. For marketing pro’s who practice their craft with somewhat smaller budgets, it is exciting to watch. ...

In Defense of the Salesman

It's the Monday morning senior staff meeting/ Bad news. That the big order everyone is counting on still hangs in the balance. The VP of Sales, the only staff member not physically present, is on the speakerphone. "The customer feels anybody's system will work, so the...