Free Library Catagory: Product Strategy

3 Tips for Organic Growth Success

  Are you… ...In the market share winners’ circle, with no major new customers left to capture ...Stuck  in a mature, declining market segment, or ...Growing, but ready to take on more? A “yes” to any of these means that you need a new growth engine. Acquisitions...

Have You Outgrown Product Strategy?

Up until now, your CEO and her direct reports have been very involved in detailed product planning. The process for defining products and outwitting competitors was robust and driven right from the top. The strategic question on C-level management’s mind was always...

How to Prevent a Deadly Inflection

You’ve developed the products and the ability to serve your customers well. You’ve got the competition sorted out too. You know where they are strong, where they are weak, and what to do about it. Your reward has been a growing profitable business that has attracted...

Competition’s Grabbed the Lead – What to Do

Out of nowhere your top competitor announces a new product. Its performance is significantly better than yours. Suddenly, you’re way behind. Marketing springs into action and revises the product roadmap to reflect the new competitive environment. It’s no surprise that...

Is Competitive Advantage Sustainable?

A capital equipment company possesses a competitive advantage when it has valuable products that cannot be duplicated by its competitors. You’ve probably experienced moments of competitive advantage only to have it swept away by a copy-cat, new innovation, or change...

6 Ways to Improve Pricing

Think quick...What would you do to improve gross margins at your company? Did you say, "Reduce costs"? But what if you could raise prices; wouldn't that be the fastest way to improve margins? You'd expect price improvement programs to be as common as cost reduction...

Can You Do It, How Fast Can You Do It, and Everything Else

Are you the only game in town? The only company that can meet your customers' most advanced requirements? If yes, then count yourself as one of the lucky few. Enjoy it, but don't relax. It doesn't last forever. High technology capital equipment industries mature...

Getting Disruptive Technology Right

Disruptive technology introduction is a complex and expensive undertaking especially for capital equipment suppliers. However if executed well, breakthrough results are possible. To improve your chances of success, follow these rules for getting disruptive technology...